This project intends to identify, describe, frame and share in which ways the different audiences make ‘use’ of art museums and exhibitions, focus-ing on the Museu de Arte de Sao Paulo (MASP) and the Museu Nacional de Brasilia (MuN), both in Brazil. Special attention will be given to the ‘uses’ that––in their gestures, expressions and narratives––demonstrate what we call a ‘political-imaginary dimension’, since they can suggest other uses and meanings for those spaces. Moreover, it will question in which way the investigations are influenced by the fact that the investigators are situated inside (in the case of MASP) or outside (in the case of MuN) the museums. A variety of methodological strategies can be used as tools (observation, interviews, ethnographies, etc.), according to various theoretical references: studies of everyday life (Certeau, 2014), the sociology of the rejections to contemporary art (Heinich, 2010), studies in culture and communication (Martin-Barbero, 2009), concepts of counternarratives (Giroux et al., 1996), counterpublics (Warner, 2010) and perspectivism (Viveiros de Castros, 2015), amongst the researches in the field of post-critical museology (Dewdney, Dibosa & Walsh, 2013), considering its approach to the conflicts between cultural authorities and distributed cultures in the setting of cultural institutions.